3/14/2023 0 Comments Benchmark audioWant to see if you’ve converted listeners and driven action? We suggest these metrics and targets: We like an audio completion rate to be high, our benchmark is 94%.Īudio KPI’s and benchmarks for a Conversion Campaign Completion Rate: Ads played right through have EFFECTIVELY been heard by your customers (a few times too!).To be heard more frequently we suggest narrowing your target audience as much as possible. Aim to be heard by each listener 3-5 times during the campaign period. Reach and Impressions: For awareness, you’ll want to be louder than you are for a reach campaign.To get this you will need to ensure your ad has high-quality audio quality and you are targeting isn’t too broad.Īudio KPI’s and benchmarks for an Awareness Campaignįor a quality awareness campaign, we suggest these metrics and targets: Listen Through Rate: Adding LTR to your KPIs will quantify EFFECTIVE reach.To do this you will want to be broad with your targeting. A good reach campaign will have your ad heard between 1- 3 times for each listener. Reach and Impressions: You want to aim for a low ratio between impressions and reach.If you are planning a reach campaign, we suggest these metrics and targets: Using some of these metrics to form your audio KPIs will give you deep insights and evidence you’ve achieved your goal.Īudio KPI’s and benchmarks for a Reach Campaign As you’d expect CTR is the number of clicks your banner got divided by the number of impressions.
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